This is where things begin to get interesting. Media consumers generally like focused content. The ‘average’ internet user will rarely browse weblogs, more than often just using Google to find answers and information about things their interested in.

You’ve got something that you care a lot about, and you’re obsessed about — it’s almost like an intellectual fetish. Then you’ve got something that’s your angle on that. – Merlin Mann

It’s your responsibility as a writer to ensure you’re giving readers the best possible information, knowledge and detail you can on what you’re writing about. Don’t be writing about something you’re not passionate about, it shines through. The way writing comes across has a lot to do with the dedication and passion published in-between the lines from personal experience. If you don’t have a passion for it, don’t publish it. Expecting stellar feedback and emails from your reader-base when you’re not 100% dedicated to your piece? You won’t get the reception you’re after.

Get crazy specific about the thing… Don’t just, don’t have a blog about Star Wars; have a blog about Jawas. Or, like, this one Jawa that’s just in the scene for a minute.

Like, it’s gonna be so much easier for you to dominate, first of all; you’re gonna become the go-to guy for that one Jawa, right? And what does that mean? – Merlin Mann

Passionate about the National Basketball Association? Don’t just narrow your topic down to a single conference or team, further narrow it to a specific player. If music happens to be your obsession, write about a specific band or instrument, not music as a whole.

Weblogs with focus attract readers who are passionate and extremely motivated about the topic. These readers pay attention to everything the writer has to say. The ones who are interested in the exact same things you’re interested in; reads the exact same websites you read, and reads your site from the top to the bottom. Every single word.