As Apple has become more involved with mobile media, they’ve developed a strong connection with Google integrating YouTube into their line of products. The integration of YouTube they’ve mapped in on the iPhone, iPod touch and the Apple TV is impressive – their connection with Google has increased in strength and reach as the year has passed, I’m very excited to see where it’s going to head in the future.
In a thoroughly thought out decision, I recently settled on YouTube as the main resource to spread my video show because of the increasing widespread compatibility over different platforms and devices. Apple partnering up with YouTube really makes it hard for competitors to get into the market, with YouTube regaining exclusive iPhone and Apple TV deals providing widespread exposure for YouTube publishers.
Putting it in perspective, if you were to publish a video to the web, would you prefer to upload it to YouTube where you have millions of potential viewers from all over the world, via computers, the Apple TV, the iPod touch, and the iPhone within minutes uploading it, or alternatively, would you prefer to upload it to a smaller video site to retain a somewhat ‘better’ community feeling?
I chose the larger community with the more widespread viewer base. Sites like Vimeo initially attracted me due to their tightly knit community feeling, though the pulling power of Apple + Google’s YouTube made my decision for me. YouTube appears as if it will provide a much more stable base for my videos in the future.